Martina Olbertova, Meaning.Global
Martina is a leading expert on brand meaning and cultural relevance. She is a global brand consultant, cultural strategist, semiotician and social scientist on a mission to redefine the role of meaning in business. As the Founder and CEO of Meaning.Global, she helps brands adapt to the quickly changing context of the 21st century to profit from culture change. Martina helps brand leaders create authentic meaning, value and relevance to connect with their customers around moments that matter. She’s a contributor to Branding Strategy Insider, Forbes, WARC, Luxury Daily and author of The Luxury Report 2019. She holds a doctorate in Media Studies from Charles University in Prague.