Paul Marsden, Brand Genetics

Paul Marsden, Brand Genetics

A chartered psychologist specialising in consumer behaviour, wellbeing and technology, Paul heads up Brand Genetics Empathy Research Unit. As a long time advocate of the power of empathy, Paul has reviewed and distilled the literature in the area to develop a deep understanding of how empathy can be used to enhance consumer research and the practical approaches to make this actionable. He is author of the Empathy Research Playbook.

Panel: Emotional Intelligence in Practice

MY SESSIONS

Powered by Khore by Showthemes