Lena Rittger, Audi

Lena Rittger, Audi

2006 to 2012.: Studies Psychology at the University of Wuerzburg and the University of Otago, NZ with focus on applied cognitive psychology in the human factors context.
2012-2015 PhD in Psychology with research on HMI for driver assistance systems in the vehicle.
2015-2017 Project lead for human factors at Opel AG in Germany.
Since 2017 Development User Experience at AUDI AG in Germany.

Adaptive, Empathic UX

Advancements in driver state detection and artificial intelligence allow for more and more user centered and individual experiences with information and entertainment systems in the vehicle. Even though automation and adaptivity have been discussed in the safety area of human factors research, a clear description of the triggers for adaptive reactions is missing for entertainment and comfort systems in the car. Empathic reactions in the vehicle can be realized by adapting systems to individual needs, moods, emotions or personality. Technical enablers are user identification, state based systems, statistical pattern recognition and state recognition including for example physiological measurements. Besides the technical description of input parameters, it is crucial to discuss what determines the user perception of a system. A system might be experienced as intelligent and empathic not only due to its high technical sophistication, but rather due to its design and communication style. Along with that, we discuss how the widely known design principles for interactive systems (e.g. consistency) still apply to the design of empathic, adaptive systems by introducing a user centered taxonomy.


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