Edward Bass, EntSight

Edward Bass, EntSight

Edward Bass is the Founder & Director of EntSight, a leading  Audience Intelligence consultancy who provide insight services to the likes of BMW, Tommy Hilfiger, WANDA Media, MINI, Bulgari and Universal Music.

As one of the authorities on how insight and data can be used to bridge the worlds of Brands and Entertainment Edward’s comment and perspective has been featured in publications such as The Times, The Drum, Kommersant, Raconteur and Luxury Daily.

Can Emotion Data Help Heal the Great Modern Ideological Divides?

No one can deny that clear divisions are forming in the cultures and ideologies of Western nations, and it’s also clear that social media is where these splits are most visible and where discourse is the most heated.

Given the threat this division poses to the very stability of these nations it is vital to understand which factors are driving them.  In this talk Edward Bass, Founder of EntSight will use social conversation data and Erisology (the study of ‘unsuccessful disagreement’) to explore the driving forces behind these divisions  and offer some solutions as to how both organisations and individuals can start to heal them.


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