What Are Your Customers Feeling?

Emotion drives brand choices, buying decisions, and customer loyalty. Understand emotion and you understand consumer behaviours. Exploit emotion to boost satisfaction, unlock motivation, create advocates, and ensure profitability.

But how do you detect, measure, and quantify emotion at scale? Sentiment analysis, emotion AI, and behavioural analysis provide the tools to understand and exploit market drivers, from diverse social, chat & messaging, contact-centre, survey, in-store, and online sources. This is our subject matter, sentiment and emotion technologies and their applications. If you rely on human-data insights, the CX Emotion is for you!

CX Emotion brings together brand strategists, business analysts, agencies, data scientists, researchers, and solution providers. Our June 20 program will offer a slate of technology, solution, and business presentations designed to help you understand, exploit, and generate emotion in Customer Experience, with excellent networking opportunities.


CX Emotion is organized and produced by Alta Plana Corporation and chaired by Alta Plana principal consultant Seth Grimes. It’s a follow on to the Sentiment Analysis Symposium, a series of nine New York and two San Francisco conferences that Seth ran between 2010 and 2018.

Seth founded Alta Plana in 1997 to deliver business analytics strategy consulting services with a focus on advanced analytics (text analytics, sentiment analysis, BI, and data visualization) and product and market positioning to solution providers and user organizations. Contact Seth at +1 301-270-0795 or via e-mail at grimes@altaplana.com, and visit him on Twitter at @SethGrimes.

Alta Plana Corporation’s UK VAT Registration Number is 324 3070 41.

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